Information Products Essential for Authors and Entrepreneurs

by | Feb 11, 2020 | Information Products

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INFORMATION PRODUCTS ESSENTIAL FOR AUTHORS AND ENTREPRENEURS

 

Through their potentially infinite scalability, information products solve funding and low-margin problems.

The joy and satisfaction of your book launch (as an author) or your product/service launch (as an entrepreneur) are easy to imagine. The excitement of what could be is what drives us. Envisioning these momentous occasions is essential in keeping your motivation high and reaching these important goals.

Having a book of your own is on nearly everyone’s bucket list. The thought of holding the first copy that comes off the press, cracking it open for the first time,… there’s nothing quite like the pride and accomplishment you feel. 

And though being a published author changes the dynamic of your ventures, sort of like hitting the top level of a video game and being granted 10X power, that newfound endowment from your book is potential. It’s not the end game but rather just the beginning of incredible things to come.

Now imagine an even greater achievement: synergy between your authorship and entrepreneurship. This, in fact, is the sweet spot for creatives who want to—need to—enhance the lives of many thousands of people, not hundreds; possibly even millions of people.

How do you take advantage of the potential power from your status as a published author of a quality book? The best answer is information products. Info products are the perfect evolution of your book.

These digital products solve the dreadful challenge everyone faces when they want to make a difference in the world: you need a lot of money to reach larger audiences. Love it or hate it, a fact of life you can’t get around is, YOU NEED MONEY TO MAKE THINGS HAPPEN IN THIS WORLD. 

You can look at a video game and be excited to defeat all of its levels, but without the coin to start the game and more coins to keep the game in play, you can’t do a thing.

Just imagine having as much money as you need to implement your ideas, plans and vision! Oh what power you would then have!! Information products are how you take your potential and put it to actual results.

What are information products? What types of infoproducts are available?

Beyond the commendable purpose we have for writing in the first place, it’s a nice thought that our writing should be profitable. That, of course, is rarely—if ever—true. I’m reminded of a scene in the 2018 biographical film Can You Ever Forgive Me? about a gifted 1990s author who is given a dose of truth by her own agent. 

The author complains to the agent about not doing enough to promote her work. The agent responds, “YOU are not doing enough to promote your OWN work.” This scene speaks volumes of where the responsibility lies. Readers today don’t just want the book; they want the author, too. Infoproducts are the most efficient and profitable way for you to “Give them what they want.”

By determining what infoproduct formats best suit the distribution of your knowledge and experience in order to further influence your audience, that all-important synergy starts to become a reality. 

Your infoproduct creation sets in motion a greater experience for your readership (your followers) and reader satisfaction, along with MUCH higher profit margins compared to books alone.

I hope it has become more clear that, for you as an author or entrepreneur, there are no limits to the income you can earn and the number of lives you can change! Information Products are not something nice to do. They are the fastest way to the top of your endeavors. Create them once, sell them a million times. Not for the slim margins books themselves offer, but for major profits.

wooden figurines, one with a sticky note that says, "who am I?"

How to Develop Characters

Key Takeaways

– Discover the secrets to crafting compelling character backstories.
– Learn how to balance personality traits and flaws for dynamic characters.
– Explore effective character development techniques to enhance your writing.
– Understand the importance of dialogue and showing versus telling in storytelling.
– Gain insights into creating deep, complex characters through internal conflicts and interactions.

graphic montage representing book proposal writing

Ultimate Guide to Writing An Effective Book Proposal

Key Takeaways
– Understand what a book proposal is and its critical role in the publishing process.
– Learn how to identify and make your book’s unique angle and main argument stand out.
– Discover the key components of crafting a compelling book proposal overview.
– Get insights into developing detailed chapter outlines that pique interest.
– Find out how to establish your book’s market viability and define your target audience.

Group of editors editing a book

Professional Book Editing Services: How to Get Started For Your Book

Key Points You Will Learn About Professional Book Editing Services and How to Get Started:


– Identify the type of editing your manuscript requires: developmental, line editing, copy editing, or proofreading.
– Before approaching an editor, refine your manuscript with self-assessment and feedback from beta readers.
– Understand the importance of clear communication and setting expectations with your editor.
– Be aware of the costs involved in professional book editing services and budget accordingly . . .

an open book of a photo album standing on the table

Getting Reviews For Your Book

Key Takeaways
– Understanding the power of book reviews can significantly boost your book’s visibility and credibility.
– Advance Reader Copies (ARCs) are a strategic tool for gathering early reviews and creating buzz.
– Engaging directly with your audience on social media and through reader communities can lead to more reviews.
– Knowing how to ask for reviews respectfully and effectively is crucial for increasing your review count.
– Consider paid review services with caution, focusing on reputable sources that offer honest feedback.