More Book Sales By Marketing Your Book To Book Clubs

by | May 6, 2023 | Book Marketing

Marketing a book can be a daunting task. Whether you’re a self-published author or traditionally published, it is totally up to you to market your book and create book sales. However, there are a lot of strategies that can help boost book sales and increase visibility. One of the most effective ways to achieve this is by promoting to book clubs and reader groups (we’ll refer to them all as “book clubs”.

Book publishing has been a constantly growing industry for many years, and the competition is fierce when considering how many books you book has to compete with. What’s interesting is, most authors do very little to promote their books, and this is good news for you.  

For authors who have an entrepreneurial mindset, taking a slow and steady approach — which is all that marketing really is — you can have a huge advantage over millions of other authors to get your book seen by thousands and even millions of people over time!

You will find a steady stream of solid information coming out at on all things authorship, including book marketing. Today, lets get delve into marketing to book clubs!

Promoting books to book clubs can be a game-changer. The “bang for your buck” of invested time and/or money to book clubs is pretty awesome. Think of the power in this face: A single effort that would usually go to one potential reader actually goes to many potential readers in one fell swoop. And there are more benefits for authors than just selling books that you can get from book clubs.

Book clubs provide a unique opportunity for you to interact with readers and gain exposure to new audiences. If you’re looking to expand your readership and increase book sales, marketing to book clubs can be a smart move.

At, we’ve put together a guide to help you navigate the process of marketing your book to book clubs. Before we dive into our tips, let’s take a look at some of the benefits of promoting your book to a reading group.

First and foremost, book clubs provide a platform for authors to connect with readers on a personal level. This can help build relationships with potential fans and create a buzz around your book. In addition, these groups often have a loyal following and can generate significant sales. Word of mouth is also a powerful tool, and if book club members enjoy your book, they are likely to recommend it to others.

Promoting your book to book clubs can also provide valuable feedback from readers. As an author, it can be difficult to get unbiased critiques of your work, but book club members are often honest and insightful in their reviews. This feedback can help you improve your writing and marketing strategies for future projects.

Also, if you’re planning on publishing more books, having your own valuable feedback group with people of this caliber will be priceless. 

Book club appearances and call-ins can be a smart move

1. Book clubs offer access to a larger audience. Instead of trying to connect with every single reader out there, focus on connecting with a book club organizer who can promote your book to their group. If the members enjoy your book, they’ll likely recommend it to friends and family, helping to expand your readership.

2. Virtual book club talks are cost-effective. With technology like FaceTime and Skype, you can make a virtual appearance at a book club without even leaving your house. This means you can reach book clubs across the country without the expense of travel. And if you’re not comfortable with video chats, many organizers are happy to have authors call in and speak over the phone.

3. Book club appearances generate word-of-mouth sales. People who belong to book clubs love to talk about books they’ve read. If you make a memorable appearance at a book club, members will likely share their experience with friends and on social media. This can lead to more buzz around your book and an increase in sales.

By reaching out to book clubs, you can connect with readers, promote your book, and build your reputation as an author. So why not give it a try?

Successful Book Club Appearances


Now that you’re seriously considering reaching out to book clubs to promote your book, it’s important to know how to make your book club appearance or call-in a success. Here are some tips to help you facilitate a discussion that book club members will enjoy:

  • Set expectations with the organizer. Let the organizer know how much time you have to speak, and make sure you arrive or call in on time.
  • Be prepared. Plan to talk casually about how you got the idea to write your book, or how you became a writer. Share some anecdotes and be ready to answer questions.
  • Be engaging. Smile when you speak, and include some humor if possible. Keep your talk short and concise.
  • Expect awkward silences. Even the most well-organized conversations can have lulls. Be prepared to fill in gaps with anecdotes to keep the conversation going.
  • Be open to critique. Book club members may be critical of your writing or you as a person. Stay patient, gracious, and compassionate. Conducting yourself with poise and dignity will serve you well in the long run.
  • Upsell gently. Let listeners know about other opportunities to connect with you, such as your website or social media profiles. Talk about your next book or any other available works.
  • Ask for help. Let listeners know that you appreciate book recommendations and would love to connect with other book clubs and readers.
  • Send a thank-you note. A few days after the event, send a thank-you note to the organizer to show your appreciation for their time and support.

By following these tips, you can make your book club appearance or call-in a success and generate interest in your book among readers.

There’s more you can learn about this, so come back regularly to find more awesome information that will set you apart from your competition. 

Stack of colorful books on shelf in front of white painted wood

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